15 initial ideas on 2016 Campaign Methodologies

15 initial ideas on 2016 Campaign Methodologies  2016 marks the end of TV driven campaigns. Any Campaign that put over 20% of their resources into TV (and then only targeted by Zip Code Cable TV) should be accused of campaign malpractice Any Campaign that puts less than 35% of their resources into internet Campaigns should be accused of campaign malpractice Very few campaign consultants and candidates understand how internet campaigns work. In my humble opinion less than 200 in the entire US. For campaigns to best work on the internet campaigns must be bottom up not top down. For campaigns to effectively communicate with … Continue reading →